An Introduction to Analytics for Ecommerce Websites



Timely and accurate information is always crucial to making sound business decisions. This is especially true in the online marketing business where information, trends and consumer preferences are constantly changing and evolving. It is important for your business to know what strategies are working and where to focus your resources. Mastering the practise of web analytics enables you to be aware of your market and get the maximum results from your efforts – which is especially crucial for small or medium sized businesses with limited resources.

Funnels are one of the most fundamental concepts in web analytics. All marketing activities are analysed using this framework. The following is an example of a typical marketing funnel:

Step1: A consumer sees one of your posts on Facebook
Step2: The consumer clicks on the post
Step3: They then land on the page that showcases the particular product and click “add to cart”
Step4: The consumer clicks on check out
Step5: The consumer then enters their personal information and finalises the purchase

At each step in this funnel process certain prospective consumers drop out of the process. Not everyone who sees your post will click on it, and not everyone who clicks on the post will proceed with the purchase. Web analytics helps you to analyse the psychological barriers that may prevent consumers from moving on to the next step.

Understanding Web Traffic
All web traffic can be divided into four categories: search, referral, campaign and direct. Search traffic is traffic that comes to your page directly as a result of the search engine, be it Google, Yahoo, Bing or any of the other smaller engines. Referral traffic comes as a result of a link on some other website. Campaign traffic comes as a result of tagging (more on that shortly) and Direct traffic originates from an unknown source.

The Importance of Tagging
It is also good practice to manually tag your marketing campaigns. If you have a special post on Facebook, you should manually tag this post otherwise it will not be distinguishable from an ordinary post on Google Analytics. UTMs are useful in this respect.

Funnel Analytics recommendations
Google Analytics and Kissmetrics are two useful tools for web analytics. Google analytics is a free tool that systematically organises your data to help you observe trends. It is best used along with Kissmetrics which provides a deeper analysis of the information. You should also be aware of other analytics tools such as Facebook Analytics and Twitter Analytics.



Everything you needed to know about dry mouth

Have you even woken up with a dry and sticky mouth, perhaps you are unlucky enough to be suffering from a common dental condition known as dry mouth. Dry mouth is a condition where you do not produce enough saliva to lubricate the mouth and throat, as a result you find it difficult to eat, swallow and speak.

What causes it

Dry mouth can be caused by various diseases and medical conditions, such as diabetes.

Dry mouth is also a common side effect of many medications, so ensure you speak to your doctor or nurse before taking any medication as they may cause dry mouth, and you may need to talk about ways in which you can reduce the impact of this.


Probably the most common symptom is find it hard to swallow, speak clearly or chew food. There may also be a strong urge to drink a lot of water and you may experience bad breath. Dry mouth can really affect your confidence, particularly with the way it affects the way you eat, your speech, as well as making your breath bad.

If you have suffered these before and your dental history has not been so good, dry mouth may have been a major factor in the decay in your teeth.


Ways to treat dry mouth

Thankfully there are a number of ways to deal with dry mouth, and these include:

  • Keeping well hydrated throughout the day and always carrying water around with you. It is a good idea to sip water throughout the day rather than drinking a lot at once, this will be more effective in countering the effects of dry mouth throughout the day.
  • Avoid very hot or very cold water
  • Using dry mouth mouth rinses or washes
  • Avoid carbonated or sugary beverages, which can exacerbate the effects of dry mouth. If you must have these it is important to drink water immediately after or at least rinse your mouth.
  • Chew sugarless gum or eat sugarless sweets in order to promote production of saliva
  • Avoid smoking and alcohol. Both of these will further dry out the mouth.
  • Use an air humidifier in your room when you sleep.


About the dentist

Platinum Dental Care are Canary Wharf dentists that focus on great oral health.


Port East Building
West India Quay
Hertsmere Road

Canary Wharf


E14 4AE

How white can you go?

Teeth whitening is something that more people really should do, not only is it a relatively simple process, but it is possible to get some great results from it and the technology involved is constantly getting better. Teeth can naturally become darker and also more yellow over the years and this is generally due to substances that stain your teeth like tea, coffee, cigarettes and wine. It is so good to know that whitening your teeth can reverse the effects of these and this article will talk about the advantages of whitening your teeth.

Improve your look

Having your teeth whitened can have a really positive effect on your appearance, it can make you look younger and it can make your teeth look much more natural. Some people might whitening your teeth is just a superficial things, but this is not true, having your teeth whitened can dramatically improve your confidence. Think about one of the first things you notice about someone and I am sure one of the things will be their teeth and people with yellowed or stained teeth can really be self conscious of the way they look.

Fast and exceptional

Firstly whitening your teeth is a really fast process and usually takes up to two weeks, but most of the time it takes a lot less to be effective. Secondly, the results can be fantastic and your teeth can look shades whiter than they were before.


There has been extensive research into whitening your teeth and studies have shown that when it is carried out by a dental professional, teeth whitening is one of the safest and most risk free dental procedures available

Many people are can get great results

One of the best things about whitening your teeth is that many people are eligible for it and can get some great results.

Relatively inexpensive

Compared to some other more invasive procedures like dental implants or braces, whitening is the cheapest form of cosmetic dentistry available and as a result many people can benefit from it.

About the dentist

Bancroft dentistry is a Hitchin dentist that goes the extra mile to bring you lasting self-confidence and lifelong dental health.


7 Bancroft Court





Dental emergencies

For the vast majority of people going to your local dentist usually consists of your two regular check-ups per year, but there comes a time in your life when you may need an emergency dentist. This can be due to any number of reasons, an accident, severe tooth ache or swelling around the gums and face caused by an abscess which would require immediate medical attention.images (6)

Any dental emergency, like any other injury to your body could be potentially serious and by all means should never be ignored. Ignoring any dental issues could lead to a much greater risk of permanent damage, so catching any such dental trauma you may have suffered early could save you on extensive and often expensive treatment in the future.

Dental injuries and pain can occur at any time; fortunately many dentists set aside an hour or two of their busy schedules to cater for such dental emergencies. So below I have listed some of the most common dental problems that may require you to see an emergency dentist.

  • Toothache This is probably the most common of all dental problems, and can be very painful for the person suffering from it. But before you ring your dentist try rinsing your mouth with warm, salted water. If there is any swelling apply a cold towel to the outside of your mouth. Never be tempted to rub aspirin on to the effected tooth as this can cause burning to the gum tissue and cause more problems. If the problem last for more than a day it’s time to ring your emergency dentist.
  • Knocked out tooth It happens, with our fast paced and chaotic lives sometimes accidents are unavoidable, if you find yourself in the unfortunate circumstance of having a tooth knocked out the first thing you need to do is retrieve the tooth and thoroughly rinse the tooth in clean water trying not to disturb any of the tissue fragments. If possible place the tooth in a glass of milk and ring your dentist straight away, for those who seek dental treatment with in the hour it is quite possible for the tooth to be reattached. 
  • Extruded (dislodged) tooth This can be very painful indeed, due to the fact that when a tooth becomes dislodged it can cause the roots to become disturbed and irritated, it’s important to seek dental treatment straight away as left unattended can result in losing the tooth altogether.

If you find yourself needing an emergency dentist it’s a good idea to note that not all dentists offer emergency treatment so familiarising yourself with the dentists that do is a good idea, because let’s face it you never know when you may need one. A good place to start is by simply Googling Where can I find an emergency dentist in Exeter.

About General Dentistry in Exeter:

One of those occasions can be when patients are in pain. If you are struggling with dental pain we understand and we will always do our utmost to see you on the same day. We offer emergency appointments to treat trauma and pain, simply call our friendly reception team and our experienced, gentle dentists will help get you on the road to recovery.

Exeter Dental Centre

17 Castle Street




How to get the perfect smile

We all know that visiting the dentist every six months is very important, after all you only get one set of adult teeth and looking after them throughout your adult life is somewhat of a challenge for most of us. Yes we all know to brush our teeth twice a day and use mouth washes and flosses, and most of the time this stops much intervention from your dentist in keeping your teeth in tip top shape, but sometimes things are out of our control such as stained teeth or chipping your tooth on that hard toffee you have just chewed, or may be an accident at work where a tooth has been knocked out.

How to get the perfect smile

Now with so many dental treatments and techniques out there, there is no need to worry about the problems of missing, stained or chipped teeth because many more dentists in Navan are now offering more than just keeping your mouth healthy with traditional dentistry. This is mainly due to the rise of what’s called cosmetic dentistry which is more concerned with the appearance of your mouth not necessarily the wellbeing of your mouth, although having a healthy mouth is still of the upmost importance.

A cosmetic Navan dentist can fill in the gaps, straighten crooked and miss aligned teeth plus bring back to life the whiteness of your teeth, after all having that perfect smile doesn’t just boost your self-confidence but can make you genuinely a more of a happier person.

So let’s take a look of what cosmetic dental care in Navan has to offer:

There are a number of procedures your dentist can give you to make you smile and feel great about yourself, the most common and sort after treatment is teeth whitening or teeth bleaching, this is a procedure where the dentist will apply some sort of chemical to your teeth to bring them back to that natural white colour. Another popular treatment is that of dental implants, basically a dental implant is a false tooth that is anchored to your jaw bone replacing a missing tooth permanently. Finally a procedure that is called a veneer; a veneer is a thin piece of material that is cemented to the surface of your teeth closing small gaps and hiding chipped teeth. There are many more procedures and treatments available so why not ask your dentist on how he can improve your smile on your next check-up.

About the Dentist Navan

Boyne Dental & Implant Clinic is dedicated to providing its patients with high quality dental care, in professional, friendly, comfortable environment at a reasonable price.

Boyne House,

Church Hill,


County Meath,


Toothpaste Technology


Toothpaste, made from paste or a gel dentifrice, serves as an abrasive aid for removing dental plaque and left over food from in between teeth as well as assisting in suppressing various oral diseases. Anywhere from 20-45% of toothpaste is made up of water, the rest consist of a variety of components with the three main ingredients being the abrasives, detergents and the (1)

The abrasives in any toothpaste typically make up at least 50% of it. These particles help remove the plaque from teeth, and are insoluble. To avoid cavities and periodontal diseases the removal of plaque and calculus, which is a hardened formed of plaque, is paramount. Generally the abrasives used in toothpastes are aluminium hydroxide, calcium carbonate, hydroxyapatite and several varieties of calcium hydrogen phosphates, silicas and zeolites.

Fluoride is by far the most popular of the active ingredients in toothpaste to prevent cavities. The fluoride has beneficial effects on the formation of dental enamel and the teeth. While sodium fluoride is the most common source of fluoride in toothpaste, there are others, namely stannous fluoride, olaflur and sodium monofluorophosphate. As stated, sodium fluoride is the most common but not the most effective in reducing the incidence of dental problems and controlling gingivitis, which would be stannous fluoride and is far superior.

There are a few other ingredients that go into making toothpaste, some that go into all, others that are only in a few brands. Sodium lauryl sulfate is one of these, and contained in only a few brands is a foaming agent, which enables proper distribution of the toothpaste through your mouth. There are also antibacterial agents in most toothpaste, namely triclosan which prevents gingivitis and helps reduce tartar and bad breath. Hydroxyapatite nanocrystals and calcium phosphate are included in some formulations for remineralisation, which is the reformation of the teeth enamel, and, of course, there are flavorants to cover up the taste of so many different ingredients. The most common ‘flavours’ of toothpaste are spearmint, peppermint and wintergreen.

After using toothpaste many people often remark on the foul taste it seems to give to most juices and some foods. This is due to the sodium lauryl sulfate which alters your taste perception by breaking down phospholipids that inhibit the taste receptors for sweetness, giving your food or drink that foul bitter taste. There are various other types of toothpaste to choose from, and finding the best for you will ultimately give you a healthier smile.

About Dentists in Basingstoke 

The way we do it is a little different. We provide you with treatment in a very gentle way that’s personally tailored to your own needs with, care from a whole team of people – dentists, specialists, hygienists, nurses and receptionists. We also ensure that with our professional guidance you can maintain your smile for all the years to come.

Linden Dental Care

1-2 Linden Court

Linden Avenue

Old Basing



RG24 7HS

Ways to whiten your teeth


Our teeth are one of the most important things when it comes to our confidence and enjoyment of life, they help us to eat, smile and speak properly, so when this is affected we are naturally very conscious of this, particularly when your teeth become stained or discoloured. This article will talk about some of the ways in which you can give your teeth that extra boost and bring back their original white lustre.

Whitening toothpastes

This is regular toothpaste that has added ingredients in them such as mild abrasives, substances used for whitening, or polishing agents. These are generally quite effective and will give your teeth a small boost in terms of whiteness, but do not have the results of other whitening products like kits.

Home remedies

Many people swear by home remedies that have been around for a long time, one such method is the use of baking soda and a toothbrush to gently brush the teeth and remove stains and discolouring on the teeth. There are also a number of people that swear by chewing sugarless gum, as the action of chewing produces saliva and helps to neutralise the acids in the mouth that cause tooth decay.

Whitening strips

These are very thin and usually transparent strips that are coated in a peroxide whitening gel and are generally worn for about half an hour a few times each week. These provide quite reasonable results and can be seen in a manner of days, but nowhere near the effectiveness of whitening kits, but have the added advantage of being extremely simple to use and they are practically fool proof.

Whitening Kits

There are many different types of whitening kits available now and are very effective in improving the look of your teeth. One of the most common types of kits is a peroxide based gel that is applied to a tray that moulds to your teeth and is worn for about thirty minutes to an hour every day for about a week. These trays can be bought over the shop counter or you can speak to your dentist about getting a custom mould made, to improve the effectiveness of the peroxide gel. There are also kits that just use the gel applied directly to the teeth in a similar fashion to the trays or moulds.

About the Croydon Dentist

Keppel Advanced Dentistry is one of the many dentists near Croydon, they offer outstanding service from your initial consultation.

I Cedar Rd

Preventative Care for Your Teeth.

Everybody knows how important it is to look after your teeth and regular visits to your dentist are essential if you want to eliminate expensive procedures in the future. The old saying ‘prevention is better than the cure’ could not be more correct when it comes to having healthy teeth, so here are three top tips on some preventative measures your local dentist can offer to help prevent any costly future problems and oral health issues.


  1. Visit your dentist on a regular basis. This will allow your dentist the opportunity to keep a record of the condition of both your teeth and gums. Your dentist will be able to spot potential issues before they happen and work out some form of treatment plan to stop the progression of things like gum disease, which you may not even notice you have. You may not know this but gum disease is responsible for the loss of more teeth than actual tooth decay itself.
  2. Book an appointment with your local dental hygienist. A good dental hygienist will make sure that your oral health is in good condition and as well as removing hard and soft plaque deposits from your teeth, a good one will also instruct you how to brush your teeth correctly, and how to use dental floss to clean those gaps between the teeth that normal brushing does not reach. They may also apply coatings to the teeth like fluoride and sealants to help protect your teeth, and they will also provide dietary advice so you know which kinds of food and beverages are more likely to inflict damage to your teeth.
  3. Enquire about oral cancer screening availability. Believe it or not, but most oral cancers are detected not by doctors but by your dentist. Whilst performing your regular check up, your dentist can also do an examination of the overall general health of your mouth cavity, tongue and gums for any precancerous and cancerous conditions such as lesions. People in high risk groups such as smokers or people who have been diagnosed with it previously may want to take full advantage of this particular service. Early detection is crucial if you want to give yourself a better chance of curing cancer of the mouth.

About dental hygiene Chiswick

So if you want to keep your teeth in great shape, looking good, and avoid the expenditure of procedures like cavity fillings and at worst the need for dentures, Chiswick Park Dental Practice, located at the address at the bottom of the page offer a wide range of services, including the above, to suit your every need. Find them at:

Chiswick Park Dental Practice
62 South Parade
W4 5LG

How business skills help your political career

One common criticism of politicians, especially career politicians, is that they have no experience in the real world of work. However, it is certainly true that some of the skills that are required to lead a company can also be harnessed in politics.

Writing and research skills are important for political communication. A politician needs to be well informed on a range of issues and needs to be able to respond knowledgeably to questions. These sorts of skills are also important to business people who have to be able to present the message of what their company stands for and what it hopes to achieve.

Presentation skills are important in getting the message across, whether it is the policies of a political party or the vision of a company. Understanding your audience is also important. Steve Jobs was a prime example of someone who could inspire people with his vision, and this ability is equally important to politicians. In today’s world, understanding social media is a very important aspect of communication. Companies or politicians who are able to use social media to their advantage can greatly boost the performance of their company or party. In contrast, a gaffe can be very damaging.


The ability to manage crises and solve problems is another important skill for any business person or politician. Mistakes are made and problems arise even in the most well run companies and political parties, and knowing how to respond and what to say in these circumstances is an important skill.

Some entrepreneurs who have gone on to have successful political careers are Mike Bloomberg, the Mayor of New York; Mitt Romney the Governor of Massachusetts; and Najib Mikati, Prime Minister of Lebanon. Bloomberg is the founder of Bloomberg LP, a financial company with billions in annual revenue. Mitt Romney founded Bain Capital, which over the years has acquired or invested in many American household names such as Staples, Toys R Us and Domino’s Pizza. Najib Mikati was the Prime Minister of Lebanon until he resigned in March 2013. Before entering the political arena, he and his brother were telecom operators in Syria and Africa via their company Investcom. The company was sold to South Africa’s MTN Group in 2006 for a total of $3.6 billion in stock and cash (find out more about Najib Mikati at

Leadership skills are important in both business and politics. Companies rely on the people they employ, so motivating them and making them feel engaged with the company and its aims is vital to the success of any company. Similarly for politicians, if they want to be successful, they need to inspire people and make them believe that their policies are the right ones for the country. Other important skills are teamwork and negotiation. In any business or political party, there will be times when there is a need to work effectively with others and to be able to compromise to get what they want. This requires the ability to know when to compromise and when to stick to the plan.


Of course, not all business leaders would make great politicians or would want to enter the political arena, but there are many skills that will serve them just as well in politics as they would in business.


Oral Cancer

Oral cancer is a disease in which malignant cancer cells form in the lips, oral cavity and the oropharynx. The number of new cases of oral cancer has been decreasing slowly, thankfully causing fewer deaths over the last 30 or so years. However, the number of new cases of oral cancer cause by certain types of human papillomavirus (HPV) infection has increased drastically. HPV 16, which is a strain of papillomavirus, is quite often passed from one person to another during sexual activity. Oral cancer can occur in all adults, but most commonly in older adults.images (1)


There are several tests that can be performed to diagnose which type of cancer you may have. These are called screening tests, and they have been shown to be very helpful both in finding cancers before there are symptoms, and in decreasing the likelihood of the person in question dying from said cancer. By the time the symptoms appear, the cancer may have already begun to spread. Scientists are studying the things that we do with our days, and the things around us on those days, to try to better understand and figure out which people are more likely to get certain types of cancer.


Screening for oral cancer may be done during your normal routine check-up by your dentist. Whilst checking the condition of your teeth, he may also check for lesions and abnormal rash-like patches inside your mouth. These lesions, or rashes, are areas of leukoplakia, or erythroplakia which are abnormal white or red (respectively) patches of cells. These rashes and lesions on the mucous membranes may become cancerous, and will need screening. This will include either staining the lesions in the mouth with a blue dye, checking with a special fluorescent light, or actually collecting cells from your lips or the inside of your oral cavity.


Making decisions about whether to have a screening test or not can be difficult, because not all screening tests are helpful for your particular problem. Most of them carry risks too. Make sure before you have any screening tests done that you speak with your doctor first. It is very important to know the risks you will be putting yourself in for, and whether the screening has proven to reduce the risk of dying from the cancer.


About the Dentist in Sheffield


One80dental provides high quality private specialist dentistry. Home to a team of experts in their respective fields, our sophisticated, modern practice is located on the outskirts of Sheffield, close to the Derbyshire Peak District.




180 Baslow Road



S17 4DS

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